Every once in a while, a new product is launched into the marketplace which captures the popular imagination and seems to revolutionize the industry. Blankets have been around for ages. For all intents and purposes, there seemed to be little variation except in fabric and design until October of 2008, when Snuggie burst onto the scene!
The Snuggie has become a worldwide phenomenon and the "fashion hit of the recession"! For those of you who are unfamiliar, the Snuggie is a fleece blanket with sleeves which comes in a variety of colors (burgundy, royal blue, sage green, etc.) and patterns (zebra, leopard, etc.).
Snuggie redefined and reinvigorated an industry that had been dormant for centuries! Although I acknowledge that there is more to the success of the Snuggie than their marketing, I truly admire the way the television commercials and extensive online presence have contributed to their global dominance.
Snuggies have become so popular that customers have even gone so far as to not only organize pub crawls so as to have yet another opportunity to wear them but also create "the snuggie-sutra"! Even World Wrestling Entertainment could not ignore their popularity. They introduced a DegenerationX Snuggie in December of 2009!
With so many owners raving about their Snuggies it was only a matter of time before they introduced a Snuggie for pets! Now owners and pets alike are feeling warm and snuggly inside a Snuggie!
As a marketer and impartial observer, I can honestly say that I have never seen a response like this to any product before! Snuggie has done an incredible job developing and marketing this product. I congratulate them on successfully "fleecing" the world!
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